Monthly Performance Report
February 2026
LAPP is pivoting to two core growth pillars: PBU Software Sales and Sporting Event Activations. The hardware department is closing down. February data validates this pivot with Software Ads delivering the strongest results across all platforms.
$3,550
Total Spend
25
Total Conversions
11
Website Leads
$99
Blended CPA
3
Platforms Active
Google Ads
$2,073
19 conversions
Bing Ads
$519
6 conversions
$2,073
Total Spend
19
Conversions
$109
Avg CPA
366
Total Clicks
| Campaign | Spend | Clicks | Impr. | CTR | Conv. | CPA |
|---|---|---|---|---|---|---|
| Software Ads Top Performer | $178.68 | 112 | 406 | 27.8% | 6 | $29.78 |
| Event Services Low CPA | $66.88 | 32 | 72 | 44.4% | 3 | $22.29 |
| PBX PMax Completed Promo | $996.04 | 53 | 197,908 | 0.03% | 2 | $498.02 |
| PBX 2026 Promo Completed Promo | $503.70 | 58 | 33,853 | 0.17% | 5 | $100.74 |
| Search || M.M. | $73.42 | 13 | 362 | 3.6% | 0 | - |
| CASA Campaigns | $74.00 | 28 | 1,480 | 1.9% | 0 | - |
| Search || Photo Booth | $180.04 | 70 | 584 | 12.0% | 3 | $60.01 |
$958
Total Spend
11
Website Leads
$87
Avg CPL
5,875
Total Clicks
| Campaign | Spend | LPV | Clicks | CTR | Leads | CPL |
|---|---|---|---|---|---|---|
| PBX 2026 Promotion Completed Promo Most Leads | $728.37 | 2,353 | 3,896 | 2.3% | 9 | $80.93 |
| INFINITE Ad Best CTR | $45.50 | 163 | 585 | 2.53% | 1 | $45.50 |
| EXPLORER Ad | $45.65 | 98 | 279 | 1.89% | 1 | $45.65 |
| CASA REEL V2 | $46.33 | 68 | 644 | 4.73% | 0 | - |
| VENTURE Ad | $46.28 | 36 | 273 | 0.89% | 0 | - |
| VENTURE GO Ad | $46.10 | 37 | 198 | 0.73% | 0 | - |
$519
Total Spend
6
Conversions
$87
Avg CPA
$0.82
Avg CPC
| Campaign | Spend | Clicks | Impr. | Conv. | CPA |
|---|---|---|---|---|---|
| Search || Bing Best CPA | $119.60 | 208 | 7,416 | 4 | $29.90 |
| Software Ads || Bing Software Win | $92.00 | 107 | 5,032 | 2 | $46.00 |
| PBX 2026 | PMax Completed Promo | $235.13 | 68 | 14,145 | 0 | - |
| Event Services || Bing | $72.62 | 209 | 5,430 | 0 | - |
2,564
Organic Keywords
3,024
Monthly Traffic
$4,287
Traffic Value
42
Domain Authority
18
Total Creative Pieces
PBU
Software Creatives
Mosaic
Product Creatives
New creative assets have been developed for both the PBU Software and Mosaic product lines. These 18 pieces include ad creatives, social media content, and campaign-ready visuals designed to support the upcoming March campaign launches across Google, Meta, and Bing.
Best Overall Campaign
Software Ads (Google)
6 conversions at $29.78 CPA with 27.8% CTR. The top performer across all platforms proving strong demand for PBU software.
Best CPA
Event Services (Google)
3 conversions at just $22.29 CPA. Strong demand for event activations with efficient spend.
Best Value Clicks
Bing Search + Software
6 combined conversions at $0.82 avg CPC. Bing delivers the cheapest qualified traffic in the portfolio.
Software Ads is the top performer on both Google and Bing. Scaling budget and expanding keyword coverage to capture more PBU software demand.
Building dedicated campaigns for sporting event activations on Google, Meta, and Bing. This is a new growth pillar with strong early signals from Event Services results.
Bringing the PBU software offer to Meta Ads with dedicated campaigns and the new creative assets. Meta showed strong engagement in February, and a direct software campaign will convert that attention into leads.
With the PBX hardware promo complete, reallocating that budget toward Software Ads and Sporting Event campaigns across all three platforms.
Los Angeles Photo Party | February 2026 Report
Prepared by Melleka Marketing