Monthly Performance Report
Los Angeles Photo Party
February 2026 Report
Prepared by Melleka Marketing
February 2026 Report
Prepared by Melleka Marketing
February was a pivotal transition month for LAPP. The PBX event promo campaigns wrapped up successfully, the hardware clearance push continued moving remaining inventory, and the Software Ads campaign emerged as the clear top performer — validating the strategic direction shift toward PBU software and sporting events.
Across all three ad platforms (Google, Bing, Meta), LAPP invested $2,597.80 in February, generating 1,918 clicks and 25 tracked conversions. The software-focused campaigns delivered the best CPA and highest conversion rates — a strong signal as we pivot the entire ad strategy.
| Campaign | Spend | Clicks | Impr. | Conv. | CPA | CTR |
|---|---|---|---|---|---|---|
| Software Ads || M.M. TOP PERFORMER | $176.48 | 153 | 551 | 6 | $29.41 | 27.77% |
| PMax || Products || M.M. | $283.42 | 194 | 30,913 | 5 | $56.68 | 0.63% |
| Sales-Performance Max-1 | $387.63 | 303 | 22,033 | 3 | $129.21 | 1.38% |
| Event Services | $66.56 | 73 | 240 | 3 | $22.19 | 30.42% |
| PBX 2026 | PMax COMPLETED PROMO | $996.32 | 238 | 34,318 | 2 | $498.16 | 0.69% |
| Search || M.M. | $73.22 | 41 | 509 | 0 | — | 8.06% |
| SEARCH CAMPAIGN | CASA | $42.88 | 80 | 1,449 | 0 | — | 5.52% |
| PMAX CAMPAIGN | CASA | $31.13 | 17 | 1,963 | 0 | — | 0.87% |
| Photobooth, Search | $20.81 | 24 | 203 | 0 | — | 11.82% |
| Campaign | Spend | Clicks | Impr. | Conv. | CPA | CTR |
|---|---|---|---|---|---|---|
| Search || Bing BEST CPA | $119.60 | 208 | 7,416 | 4 | $29.90 | 2.80% |
| Software Ads || Bing | $92.00 | 183 | 5,032 | 2 | $46.00 | 3.64% |
| PBX 2026 | PMax COMPLETED PROMO | $235.13 | 195 | 14,145 | 0 | — | 1.38% |
| Event Services || Bing | $72.62 | 209 | 5,430 | 0 | — | 3.85% |
Why it won: High-intent software searches ("photo booth upload", "photo booth software") with extremely high CTR. This ad group targets event planners and booth operators looking for upload/sharing solutions — the exact audience for PBU software going forward. Winning headline combos: "Easy Event Photo Sharing" + "New AI Filters" + "Unrivaled AI Features."
Why it won: Lowest CPA across all campaigns. The "AI Booth" angle resonates strongly with event planners searching for cutting-edge photo booth experiences. This directly supports the pivot toward events and sporting activations.
Why it won: Bing's Search campaign delivered the best conversion volume on the platform at a $29.90 CPA. Less competition on Bing means lower CPCs ($0.58 avg) — great value for software-related searches.
Note: Most conversions came from branded searches. This indicates strong brand recognition but highlights the need for more non-branded conversion-driving keywords in the software category.
Key SEO win: "trading card photo booth" (#2) directly supports the sporting events pivot — fans love trading card experiences at games.
Created and launched the full PBX 2026 event promo across Google Ads (PMax + Search), Bing Ads (PMax), and Meta Ads. Designed PBX ad creatives. The event promo ran successfully and is now complete — not an ongoing campaign.
Stood up PBX campaigns on Bing Ads to capture additional event registrations outside of Google's ecosystem. Spent $235 on PBX PMax on Bing.
Created Meta/Facebook ad sets targeting event industry professionals for the PBX event. Campaign completed alongside the event.
Designed all graphic assets for the PBX promo — display ads, social creatives, and PMax asset groups across all platforms.
Research initiated on best practices for pivoting from hardware sales to event services. This research feeds directly into the March strategic direction change.
Continued running Sales-PMax and Products PMax to clear remaining hardware inventory. These campaigns generated 8 conversions at a combined $83.88 CPA — acceptable for inventory liquidation.
Most conversions came from "laphotoparty" and "la photo party" branded terms. We need more non-branded keyword conversions, especially for software-related terms like "photo booth software", "event photo sharing", and "photo booth upload app."
The PBX 2026 PMax spent $996 on Google + $235 on Bing for just 2 conversions. While this was a one-time event promo (and the goal was awareness/registrations), future event promos should have tighter targeting and shorter flight windows.
Search || M.M. ($73), SEARCH CAMPAIGN | CASA ($43), PMAX | CASA ($31), and Photobooth Search ($21) all had zero conversions. Combined $168 in wasted spend that can be reallocated to software and events.
The Bing "Event Services" campaign spent $73 with 209 clicks and zero conversions. Need to review landing page alignment and keyword relevance to ensure visitors are finding what they expect.
Meta account token needs refresh — we lost visibility into Meta performance mid-month. Need to reconnect the account for March reporting.
Software Ads is the clear winner at $29 CPA. Increase budget, expand keyword coverage to include "photo booth software", "event photo app", "photo sharing platform", "photo booth SaaS", and "event technology software." Add new ad groups targeting specific software features (AI filters, mosaics, uploads).
Create a new dedicated campaign for sporting events. Target keywords like "sports event photo booth", "trading card photo booth", "fan engagement activations", "stadium photo booth", "game day photo experience." LAPP already ranks #2 for "trading card photo booth" organically — paid ads can dominate this space.
Once remaining inventory is cleared, pause Sales-PMax, Products PMax, CASA campaigns, and Photobooth Search. Reallocate that $700+/mo budget into software and events campaigns.
Create landing pages and blog content targeting: "photo booth for sporting events", "fan engagement solutions", "sports trading card booth", "stadium activations." LAPP already has strong domain authority (2,548 keywords) — new pages targeting the events vertical will rank fast.
Refresh Meta Ads token for full reporting. On Bing, consolidate budget from the zero-conversion Event Services campaign into Software Ads (which already converts at $46 CPA on Bing).
Data sources: Google Ads API, Bing/Microsoft Ads via Supermetrics, SEMrush, Notion